Sunset Stories

Boomer Trends We’re Following

Posted by Gayle Young on Jun 28, 2019 2:08:04 PM

The Baby Boom generation, the post World War II age cohort born between 1946 and 1964, has had a significant influence on US cultural norms for decades. Since becoming adults, Baby Boomers have spoken up against war, racial and sexual prejudice, and political corruption.

The first wave of Baby Boomers turned 65 in 2011 and, by 2029, more than 20 percent of Americans will be age 65 or older. As Boomers continue to age, senior living communities must be poised to accommodate the generation’s needs and wishes.

At Sunset Communities, we’re noticing several trends in the way Baby Boomers are making senior living decisions—whether they are helping loved ones make a choice or, especially, choosing for themselves.

Embracing Active Lifestyles

Baby Boomers might have reached the traditional age for retirement, but most do not consider themselves old. Feeling young and healthy, Boomers want vibrant lifestyles filled with physical, intellectual, and social interaction—and they seek living options that promote active lifestyles.

Our Fieldstone Villas residents like having our staff do the type of chores they prefer to avoid—allowing them to fill their days actively doing the things they love. What’s more, they enjoy our 10,000 square foot clubhouse that features an indoor swimming pool, exercise room, and large areas to gather.

Active Boomers are seeking opportunities to enjoy enlightening and invigorating activities that are perfect for engaging their minds, bodies, and spirits.

Socializing is Key

More than 76 million Americans were born during the Baby Boom. Having grown up in kid-filled neighborhoods and crowded schools, interacting with others comes naturally to Boomers. With outgoing personalities, socializing opportunities are a significant factor in choosing a senior living option.

When touring Fieldstone Villas, Boomers are happy to see areas where fellow residents can socialize with each other and entertain their families and friends. Whether engaging in a lively conversation over dinner in the clubhouse dining room, participating in one of the many life-enriching planned experiences, or enjoying drinks with friends in the cozy lounge, Boomers like having the chance to socialize.

Embracing Independence

While the Boomer crew loves to socialize, they crave their freedom even more. Anxious to remain in control of their own destinies, Boomers are retiring later, living in their homes longer, and making their own lifestyle choices.

When it comes to senior living, the thought of needing someone to “take care” of them can cause older adults to experience feelings of personal helplessness and lost independence. Not surprisingly, our experience shows that Boomers living at Fieldstone prefer our person-directed philosophy, which supports our residents making their own choices about how to live their daily lives.

Embracing Choice

One thing is for sure: Boomer’s like a choice. Whether it’s trying a new fitness routine, accessing the latest app, or attending concerts, Boomers are extremely open to trying something new. Fieldstone Villas and Sunset Communities embrace the chance to offer choice by having many exciting things for residents including chef-created dinner meals with entrée selections, using video conferencing to connect with university students across the nation who participate in sports, the performing arts in which residents can participate.


These trends and others demonstrate that Boomers want to stay connected, and why we at Sunset are keeping up-to-date with Baby Boomer trends. From exercise rooms and swimming pools to personal choice and Boomers, seek opportunities to enjoy the lifestyle they want.

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Topics: Active Living, Independent Living, Why Sunset?, Fieldstone Villas, Life Plan Communities, Baby Boomers